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Sales & Marketing Masterclass

Sales & Marketing Masterclass
One Trinity Green
10:00am to 4:00pm

A one day Sales and Marketing Master Class aimed at helping those people new to sales or those that want to develop their own sales skills. Ideal for new starters wanting to refresh their sales skills or for those that wish to add sales capability to their skill set. Why not kick start your business with a thought provoking and inspiring development session.

What to expect

A comprehensive, hands on program with lots of tips and tricks that can immediately be used back in the workplace. Delivered by Neil Stephenson, serial entrepreneur and former CEO of Onyx Group with over 20 years' experience in sales and marketing. Participants will sell more, with better margins and in a shorter time having attended this course !

What will be covered

  • An overview of the sales process - one way to sell
  • Tracking/KPI's and CRM
  • Qualification and evaluating success
  • Improving accuracy of forecasting
  • Markets and marketing - the difference
  • Prospecting and lead generation
  • Online tools, twitter, email and LinkedIn
  • Cross selling and up-selling
  • New business and Account management (hunters and farmers)
  • Tenders and dealing with procurement teams
  • Management of sales teams

The session is held from 9.30am - 4.30pm, with refreshments throughout the day and lunch provided. 

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Free parking is available on site.